Corporate America Respond to Haiti Earthquake


After the divesting earthquake of magnitude 7.0 struck southwest of Port-au-Prince, the capital of Haiti, on Tuesday afternoon, devastating the city and leaving thousands dead. Another to help The Island of Haiti get back to a since of normality several conscious corporation has donate supplies or money to help Haiti relief efforts.

So on January 13, Corporation like Kellogg Company announced a $250,000 donation to the American Red Cross to assist with earthquake relief efforts in Haiti. The contribution is being made by Kellogg’s Corporate Citizenship Fund, the charitable arm of Kellogg Company. In addition, Kellogg will encourage employees and retirees to support relief efforts by providing a dollar-for-dollar match to the American Red Cross. Dr. Celeste Clark, senior vice president of corporate affairs, Kellogg Company was quoted saying “This disaster has devastated what is already one of the poorest countries in the world. The situation for the people of Haiti is dire, and we believe it is critical for us to provide support to relief efforts.”

Walmart operations around the world and the Walmart Foundation also announced a $500,000 monetary donation to Red Cross emergency relief efforts in Haiti. The company is also sending pre-packaged food kits valued at $100,000 to Haiti at the request of the Red Cross.

Doug McMillon, president and CEO, Walmart International say “At Walmart, helping communities is what we do every day around the world, especially in times of need,”

President of the Walmart Foundation Margaret McKenna said “Our thoughts are with everyone who has been impacted by the devastation in Haiti, including the hundreds of thousands of Haitians who are our customers and our associates in the U.S. and abroad, and we will continue to monitor the situation and look for additional ways that we can assist in the relief efforts.”

Also the PepsiCo Foundation today announced it will donate $1 million to the earthquake victims in Haiti and also will provide Quaker products as well as bottled water and Gatorade for the disaster victims through its bottlers in Florida and the Dominican Republic.

Of the $1 million, the PepsiCo Foundation committed $500,000 for humanitarian relief to be allocated to three of its strategic partners, including the American Red Cross, Save the Children and Friends of the World Food Program.

The remaining $500,000 of the pledge will be used to support longer-term rebuilding efforts designed to strengthen Haiti’s infrastructure and limit significant damage from future disasters.

Other company such as Toys”R”Us Donate $150,000  to Save the Children. Dr. Charles F. MacCormack, President of Save the Children say “Save the Children is truly thankful for the support offered by the Toys”R”Us family to launch rapid relief for children and families who had so little even before this crisis”

Toys”R”Us employees are also responding to the crisis in Haiti by making individual donations to relief efforts, including to Save the Children. These donations will be eligible to be matched through the Toys”R”Us, Inc. Matching Gifts Program.

Leave a Reply

Your email address will not be published. Required fields are marked *